· Cohort · Updated —

Cohort

Section-by-section breakdown of the live landing page.
Trust
Nav shaping
Wordmark, section anchors, unwired CTA.
Hero shaping
Headline + subhead + trust badge.

Belief
Features #1 shaping
3 review-writing modes: journaling, retrospective, versioning.
Features #2 shaping
Business or person — mixes a review type into a core feature, still confused.
Benefits #1 polishing
Lets readers comment and question the reviewer — first step toward community.

Decision
Offer shaping
Single membership to write, read, and comment.
Call to Action waiting
Collects expectations and pain points — a simulated signup, not just an email.